Some of the best things in life are the simple things: The first steps your child takes The smell of fresh baked goods The warmth of the rising sun after a cold night S'mores shared with loved ones cooked over a campfire. A smile shared with others. Bobby McFerrin, best known for his song "Don't Worry, Be Happy," has another song on that album that is one of my favorites: "Simple Pleasures. "This song inspires me to cherish the simple pleasures in life and inspired me to write this article. Give it a listen. It sure puts a smile on your face! Good + Simple = Great Simplicity is a huge factor that makes good things great. If you have something good going, add some simple to it and see what happens. A whiskey sour is whiskey, lime juice, and simple (syrup). But seriously, from a business perspective, ask yourself: What are the good things your customers enjoy? Then, ask, how can I add simple to this and make it great? Example: Software… and YES AI is softwa...