Ingredients: A bit of insight A little imagination Good listening skills Directions: 1) With a broad understanding of your target market boil that down to an outline of your most profitable prospective clients. 2) Prioritize these prospective clients in order of who will get the most bang from your product/service i.e. buy the most and buy your most profitable products/ services. 3) Start at the top, pick one of these prospective clients from your outline and answer each of the following questions about this imaginary person. a) What is their personality? What experiences have made them who they are and what has or will lead them to your product / service? b) Who are their heroes, what do they love? c) Who do they hate, what do they hate? d) What are their goals as they relate to your products/service? ...