Skip to main content

Recipe for developing marketing personas


Ingredients:

A bit of insight
A little imagination
Good listening skills

Directions:

  1. 1)  With a broad understanding of your target market boil that down to an outline of your most profitable prospective clients.
  2. 2)  Prioritize these prospective clients in order of who will get the most bang from your product/service i.e. buy the most and buy your most profitable products/ services.
  3. 3)  Start at the top, pick one of these prospective clients from your outline and answer each of the following questions about this imaginary person.
    1. a)  What is their personality? What experiences have made them who they are and what has or will lead them to your product / service?
    2. b)  Who are their heroes, what do they love?
    3. c)  Who do they hate, what do they hate?
    4. d)  What are their goals as they relate to your products/service?
    5. e)  What types of experiences have they had in the past trying to achieve these goals?
    6. f)  What are their fears as it relates to doing business with you?
    7. g)  What is their experience and comfort level with technology?
    8. h)  Now... Who are they specifically?
      1. What do they drive?
      2. How old are they (exactly)?
      3. What important relationships do they have with others?
      4. Where do they live?
      5. Where do they hang out in reality?
      6. Where do they hang out online?
      7. What is their career?
      8. What is their education level and experience?
      9. What are the two of three abilities they have that really energize
        them (DEA's - Driving Energizing Abilities)
  4. 4)  Compile the data on each persona and make this a "real" persona you can really
    use as a bull's eye target for your marketing.
  5. 5)  Have your final personas "peer reviewed" and make tweaks as required.
  6. 6)  Revisit your personas every year for the best marketing results. 
Labels:

Comments

Post a Comment