We've all seen it. Every department has clear accountability: Marketing owns conversion rates. Sales own pipeline metrics. Finance owns P&L statements. And engineering? Too often, it's shrouded in mystery. "It's complicated," we hear. Deadlines slip, priorities shift, and teams hide behind technical complexity. But here’s the truth: engineering can and should be held accountable . U nmanaged expectations are a significant reason why so many IT initiatives fail . 70% of them, according to some studies. It’s time to bring engineering out of the black box and into the light. Why Expectations Matter in Engineering Clear expectations are the foundation of a high-performing engineering team . They provide: Direction : Ambiguous requirements lead to wasted effort and rework. Focus : Shifting priorities kill momentum. Motivation : Engineers who understand how their work contributes to the bigger picture are more engaged and take ownership. Trust : Delivering on prom...