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Showing posts from 2016

Recipe for developing marketing personas

Ingredients: A bit of insight A little imagination Good listening skills Directions: 1)  With a broad understanding of your target market boil that down to an outline of your most profitable prospective clients. 2)  Prioritize these prospective clients in order of who will get the most bang from your product/service i.e. buy the most and buy your most profitable products/ services. 3)  Start at the top, pick one of these prospective clients from your outline and answer each of the following questions about this imaginary person. a)  What is their personality? What experiences have made them who they are and what has or will lead them to your product / service? b)  Who are their heroes, what do they love? c)  Who do they hate, what do they hate? d)  What are their goals as they relate to your products/service? e)  What types of exp

People of Color

I was adopted when I was three days old. I know nothing of my birth parents. I know nothing of my ethnic origin. My skin is not transparent, it contains pigment (color). My friends have different ethnic backgrounds, African, Jamaican, Nepali, Filipino well as Irish, Native American, English, and others. Not all my friends are American. But, I am an American. America has been referred to as a melting pot of many different types of people who came from many different places and many different circumstances. I am proud to be an American. I love my country. I even served briefly in the USAF. I have never seen a person who does not have color on their skin. My adopted family has Native American Heritage. Their ancestors were robbed of their land, their homes, killed and treated really bad. However, they never signed any “role” to make a claim to any sort of government pay off for the past. They just did the best they could with what they had and tried to make a better life each generatio

First Night and First Light

I woke up around 5:30 this morning, which is the time my body is used to waking up everyday. Made some hot tea and grabbed a banana and came out on the back deck of our condo. I am too excited and didn’t think that I would be able to go back to sleep with the fantastic view of the sunrise over the Atlantic Ocean right outside my door. Yesterday, we arrived here in St. Augustine around 3pm after a very long twenty-some-odd hours in the minivan. We found the condo with no problems. But we needed to go a few miles down the street to the office to check in. So, after checking in and getting unloaded Kyleigh and I walked down the the beach to see the ocean. The water temperature was a little cool.. Somewhere in the low seventies I would say. She was so excited to see the white sand and feel how soft it was under her bare feet. As we headed back to the boardwalk to come back to the condo and figure out our next move we saw Brandy walking toward us. She joined us on the beach and ste