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Recipe for developing marketing personas

Ingredients: A bit of insight A little imagination Good listening skills Directions: 1)  With a broad understanding of your target market boil that down to an outline of your most profitable prospective clients. 2)  Prioritize these prospective clients in order of who will get the most bang from your product/service i.e. buy the most and buy your most profitable products/ services. 3)  Start at the top, pick one of these prospective clients from your outline and answer each of the following questions about this imaginary person. a)  What is their personality? What experiences have made them who they are and what has or will lead them to your product / service? b)  Who are their heroes, what do they love? c)  Who do they hate, what do they hate? d)  What are their goals as they relate to your products/service? ...

People of Color

I was adopted when I was three days old. I know nothing of my birth parents. I know nothing of my ethnic origin. My skin is not transparent, it contains pigment (color). My friends have different ethnic backgrounds, African, Jamaican, Nepali, Filipino well as Irish, Native American, English, and others. Not all my friends are American. But, I am an American. America has been referred to as a melting pot of many different types of people who came from many different places and many different circumstances. I am proud to be an American. I love my country. I even served briefly in the USAF. I have never seen a person who does not have color on their skin. My adopted family has Native American Heritage. Their ancestors were robbed of their land, their homes, killed and treated really bad. However, they never signed any “role” to make a claim to any sort of government pay off for the past. They just did the best they could with what they had and tried to make a better life each generatio...

First Night and First Light

I woke up around 5:30 this morning, which is the time my body is used to waking up everyday. Made some hot tea and grabbed a banana and came out on the back deck of our condo. I am too excited and didn’t think that I would be able to go back to sleep with the fantastic view of the sunrise over the Atlantic Ocean right outside my door. Yesterday, we arrived here in St. Augustine around 3pm after a very long twenty-some-odd hours in the minivan. We found the condo with no problems. But we needed to go a few miles down the street to the office to check in. So, after checking in and getting unloaded Kyleigh and I walked down the the beach to see the ocean. The water temperature was a little cool.. Somewhere in the low seventies I would say. She was so excited to see the white sand and feel how soft it was under her bare feet. As we headed back to the boardwalk to come back to the condo and figure out our next move we saw Brandy walking toward us. She joined us on the beach and ste...

Ripped in 30 days...?

So, I went to the doctor last week (first time in over 10 years)... Not "The Doctor" since he is a fictitious character... but a doctor with what turned out to be a sinus infection and when I received the full report in the mail yesterday it said that I was overweight. I knew that I had put on a little fat with the winter we've been having but overweight... yikes! It's true though. I weigh more th an I ever have weighed and to be honest with myself I feel quite "flabby" right now. The doctor's report, being flabby with more than just a little "winter fat" has motivated me to: Eat less, eat better, and exercise regularly (even if I have to do it indoors). After all, my body is the temple of the Lord and should be used to glorify Him. It's difficult to do that when I am not taking good care of myself. Ideally, I'd like to get fit, toned, ripped whatever you want to call it. In the process I hope to loose like 14 lbs.  Additionally, I ...

When your product reviews go viral!

OK, so... I help a few of my clients with Interaction Marketing.  Everyone always says; "What's that?" Simple question with a simple answer: Interaction Marketing is marketing to people in an interactive way this includes things like social media, Search Engine Marketing, SEO, Reputation Management like reviews, etc.  Well, I recently saw something on Facebook that caught my attention. It was one of those posts that was recommended for a laugh. But, it was about reviews of a product on Amazon. This is really funny. The reviews are now "viral" which means they are being shared like wildfire across Interaction Marketing platforms like Facebook and Twitter. I'd recommend you give it a read if you are interested in a decent laugh. But... I'll bet this product is selling more than they would without their reviews going viral. The product is "Sugar Free Gummy Bears". Check out the reviews on Amazon:  Haribo Sugar Free Gummy Bear Reviews on Amazon